McDonald’s
Agency
Olson
Role
Art Direction
I helped create a charming campaign that fit Midwest sensibilities while still feeling like a global brand should.
McDonald’s was looking for a fresh campaign that could promote a wide variety of products in a way that would resonate with the people of Minnesota. I remember the brief said something about the joy of having a “McDonald’s Moment”. After a few days of diarrhea jokes, we got to work.
