Online shopping that works like the internet.

When you’re online, regardless of what you’re doing, you’re shopping. However, regular e-commerce experiences don’t act like the internet. You can’t explore, meander, or discover.

Leading a team of creatives and technologists, I oversaw the creation of the world’s most entertaining e-commerce experience. A seemingly-infinite interactive clickhole that’s a shoppable experience you explore based on topics you love instead of boring everyday products.

PLAY WDYWK
Client
WalMart
Year

2019

Awards
Role
  • Creative Direction
Project
  • Interactive Film
  • Experience Design
  • Retail Innovation