World Pitera Day

SK-II reveals the mystery Pitera in an experiential event that blends scientific discovery with magic.

Future Proof

A Sony Japan documentary series exploring the future of technology, humanity, and creativity.

Madison Beer Live VR Concert

A 30-minute live TikTok virtual reality concert experience, featuring Sony artist Madison Beer, rendered as a Hypermodel.

ToyLab Interactive Retail

Choose your own adventure experience that reimagines the future of a Walmart toy store.

KidHQ Interactive Retail

The virtual epicenter for all things kids. Test toys, hang with Barbie, and tell Santa what you want for Christmas.

MagiCart AR Immersive Shopping

Fly a shopping cart, discover magic portals, and bring products to life in this Sam's Club future of retail experience.

#Only1ofMe Census Campaign

Misty Copeland and Billy Porter join Black Theatre United in making sure everyone in counted in the 2020 Census.

McDonald’s Moments Campaign

Good old fashioned advertising for McDonald's.

Whaddyawannaknow? Interactive Retail Experience

The weirdest way to learn about everything from Walmart.

Talking Banner Ads

Have a conversation with sentient Target banner ads.

Yoplait Greek

Campaign supporting the launch of Yoplait Greek.

Loona, the Sleep Tight Game

Help Loona get some sleep with mobile game from Sleep Number.

Fruitful Yogurt Launch

Fruit, fruit, and more fruit for Yoplait Fruitful.