Every 10 years, the census seeks to count all people residing in the United States. That count impacts communities in countless ways; schools zones, health care, business and economic development.
Every decade, the census undercounts “Hard to Count” populations: immigrants, people of color, small children, renters, undocumented persons, etc. Those people are losing their fair shares of resources and deserve to be counted.
Created in partnership with Black Theatre United and Fair Count, #only1ofme inspires completion of the 2020 United States Census amongst historically “hard-to-count” (HTC) populations.
Client
- Black Theatre United
- Fair Count
Year
2020
Role
- Creative Direction
- Art Direction
- Design
Project
- Social Impact
- Broadcast
- Campaign Design
We armed partner organizations, celebrities, and passionate supports with social sharable content that spread online, like this Instagram Carousel.
