SK-II is a global leader in skincare, with products trusted by people all over the world. SK-II wanted to shine a light on the mysterious ingredient that’s in nearly every one of their products—Pitera. I was brought in to lead a global team in that effort, with an experiential event and immersive virtual counterpart.
Client
SK-II
Year
2022
Role
- Creative Direction
Project
- Virtual Events
- Experience Design
- Retail Innovation
