KidHQ is an online destination created as a safe place for kids to play. Kids can explore, discover, and play with their favorite toys in a setting that inspires the same joy as a toy store but ultimately culminates in a parent-friendly e-commerce experience. I designed it as a physical building with unlimited digital floors so any brand could create its own experience.

• I led three separate creative teams, which included a three-week kid-filled production.
• The interactive script for the WalMart Toy Lab was a hundred pages long.
• Forbes Magazine said, “It was the best thing Walmart had done all year.”