This short film reframes the abstract issue of personal data commodification through something universally familiar: a vending machine.

Designed to be both satirical and unsettling, the content exposes how Big Tech turns our behaviors, preferences, and identities into products — bought and sold without our full awareness. By turning the vending machine into a metaphor for digital surveillance’s opaque, transactional nature, the social video makes an invisible system feel tangible and routine.