KidHQ is an online destination created to be a safe place for kids to play. Kids are able to explore, discover and play with their favorite toys in a setting that inspires the same joy of a toy store, but ultimately culminates in a parent-friendly e-commerce experience. We designed it as physical building with unlimited digital floors, so any brand could create their own experience.
Client
Walmart
Year
2019
Awards
Digiday, Best Interactive Content Series or Piece.
Telly Awards, Silver Telly, Branded Content Craft-Interactive Video.
Telly Awards, Silver Telly, Branded Content General-Children.
Role
- Creative Direction
Project
- Interactive Storytelling
- Emerging Tech
- Retail Innovation
First, kids meet Ms. Bartlesby, the Chief Fun Officer (CFO) of KidHQ. She helps kids pick a job.
Rooney helps kids learn about each floor.
The Walmart Toy Lab was the largest floor.
The Barbie Dream floor let kids co-create a vlog with Barbie Roberts herself. (Note: Other than some light oversight, I was not involved with this floor.)
Want the perfect gift from Santa? Just ask! (Note: Other than some light oversight, I was not involved with this floor.)
We created a boring Grown Ups Only Floor, perfect for boring grown ups. Putting the age gate here means kids can explore the entire experience without having to see this dumb screen. Pretty much every other kid experience online does this wrong.
Here are the results of a kid’s session, a shoppable video perfect for parents.