Client
McDonald’s
Agency
Olson
Role
Creative Direction

Design

I helped create a campaign that celebrated the global reach of the University of Minnesota.

Facing bad press about administrative bloat and rising costs, the University of Minnesota was looking for something new. With the school involved in so many amazing discoveries around the world, it made sense to highlight some of them.

I loved the style and film of Zia Mohajerjasbi. He hadn’t done many, if any, broadcast spots, which is exactly what I wanted.

Broadcast

“Difference”

Broadcast

“Tonight”