Creative Direction

I helped take a seemingly boring project promoting a technology event and turned it into a successful, award-winning experience.

When can a banner project become awesome? When you don’t settle for something typical. As part of SXSW, Target partnered with Fast Company to host a competition centered on the future of mobile and retail. My task was to quickly create some display ads to promote the competition. Sensing an opportunity, I proposed something cool and brand-spankin’ new: Banners that spoke the language of our audience. You know, the language that no one but action figure-collectors and ComicCon-goers speak. Not that I happen to be fluent or anything…uh, anyway. Packed full of obscure pop culture references, our talking banner vetted potential candidates in a classic text-based RPG format.

Project Recap

Target Talking Banner