Sleep Number
Art Direction
User Experience
Creative Direction

I turned a random list of new products and features into a series of fast-paced mini-games.

Sleep Number was looking for a way to promote their line of bedding products without the hard sell. Instead of a website, we created Loona, The Sleep Tight Game — a series of fast-paced mini games were players helped Loona try to catch some zzzz’s. Players were asked to stack pillows, quiet noisy cats, and discover monsters in the closet. We interspersed facts and features about their products in-between games to keep users learning as they played. Loona became a mascot of sorts and Sleep Number featured her in point of purchase videos and displays.