I built a new social campaign from the ground up. And I had way too much fun doing it.
Yabba Dabba Do! was the new campaign and relaunch from Pebbles. I was asked to figure out how social would look/act/behave. It was a blast. I got to play, build a mobile photo studio, and eat Pebbles all day.
A highlight was a social listening opportunity. Imagine Dragons mentioned wanting some Pebbles while on tour in Europe. We quickly responded with a custom guitar case full of the good stuff. They went wild about it on social, and so did their fans.