There was a time when fresh fruit was the best thing you could buy, with the product launch of Yoplait Fruitful, a new yogurt loaded with fruit, our goal was to remind people of those times. Leading a team of photographers and designers, I created an aesthetic that looked and felt as premium as the yogurt itself.
Client
Yoplait
Year
2015
Role
- Creative Direction
Project
- Product Launch
- Campaign
