Client
Yoplait
Agency
Olson
Role
Creative Direction

Design

I helped a new product stand out in a competitive market with a nostalgic fruit-forward approach.

There was a time when fresh fruit was the best thing you could buy, with the product launch of Yoplait Fruitful, a new yogurt loaded with fruit, our goal was to remind people of those times. Leading a team of photographers and designers, I created an aesthetic that looked and felt as premium as the yogurt itself.