With a small budget and tight timeline, I created a smart campaign that drove engagement and helped animals in need.
Every year, Bissell sponsors the wildly fun and popular Puppy Bowl. Part of their sponsorship includes a dozens of broadcast commercial slots during the event. There was one problem—with a pile placements, Bissell only had one spot to run, and it was the same one they ran the previous year. Our solution was to use this as an opportunity to help pets in need. No time meant to production, so we quickly worked with existing footage. To accompany our series of spots, we included a hashtag/donation model. It really took off.